EXECUTIVE PROFILES

Jill Barad
Age: 46
Mattel
Headquarters:  333 Continental Blvd.
                       El Segundo, CA 90245
Tel:                 310-252-2000

Jill E. Barad succeeded John W. Amerman as chief executive as of Jan. 1, 1997.  During Amerman's 10 years as chief executive, Mattel sales quadrupled and profits increased tenfold as the company expanded around the world. Barad was Amerman's No. 2 for four years.

During 17 years at Mattel, Barad has risen from product manager to one of America's most powerful women executives. She made her mark largely by re-establishing Barbie dolls as America's most enduring toy franchise.

A survey in the January Working Woman magazine Barad was the named nation's third-highest compensated woman executive in America. The survey said her total compensation in 1994 was $4.67 million.

"I'm in an environment that rewards good performance," she said. "If you're doing a good job and you're in an environment that's looking for good people, the opportunities will be there for us."

A graduate of Queens College in New York, she joined Mattel in 1981, became marketing director for the Barbie doll brand in
1982, was named executive vice president in 1986, president of Mattel USA in 1990, a director in 1991, and president and
chief operating officer of Mattel Inc. in 1992.

Prior to becoming CEO, she led Mattel's expanding sales of core brands. Most notably, annual sales for the Barbie doll brand have grown from $200 million when she joined the company to more than $1.7 billion under her direction. With sales of $4.5 billion, Mattel is the world's largest toy company.

According to the AP News Article on Aug. 23, 1996 and the Pixar Web Site

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