EXECUTIVE PROFILES

Bill Larson
McAfee Associates
Santa Clara, California
Business: Security Software

Hired: 1993

Resume Includes: Sun, Microsystems's SunSoft Larson likes fast cars and fast companies.
McAfee fits the latter...  this maker of virus protection and network management software has outperformed and outexecuted major competitor Symantec since Larson took over in 1993.  Larson is daring, gutsy, he bad-mouths Microsoft in public, and races open-cockpit Formula 4 cars for fun. A captivating speaker and one of technology's smoothest marketeers, Larson is aiming for entry into storage management market, but stumbled over takeover of Cheyenne Software.  His bid unwelcome, he became a public spectacle until he backed down.  Larson remained cool. He thrives on risk.

SOURCE:  This is paraphrased from an excerpt from the October 7, 1997 ASAP Magazine article called Thirty Who Matter

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